Belgrade Tourism Fair is presented at the largest International Trade Travel Fair in London where many meetings were held, new business contacts made and exhibitors networked.

The International Fair of Tourism, Catering Equipment and Wine was presented at the International Travel Trade Fair in London in 2019. At a special information desk at the stand of the Tourism Organization of Serbia the date of the fair, the concept, as well as the slogan for the next year – “Hit the Road” was announced.

For this presentation, special materials were prepared complete with information about the fair, application forms for exhibitors, as well as a special souvenir – a handmade magnet.

During the fair, numerous meetings were held with potential exhibitors especially from Italy, Romania, Poland, China and other countries. Furthermore, in order to animate business guests and create a business atmosphere at the fair, business contacts were made with the customers who would come to the fair in an organized manner. The key goal is in fact a continuous improvement of business environment such as creation of B2B portals and networking exhibitors and visitors coming to the Tourism Fair.

Belgrade Fair was the winner of the prestigious Tourist Flower Award at this special event. The award was presented for organizing and contributing to the development, enhancement and promotion of tourism in an authentic and creative way, as well as for Serbian Tourism Organization that has greatly contributed to raising the quality of tourism services in 2019.