43rd International Tourism Fair
(24th-27th of March)

17th International Fair of Hotel & Catering Equipment HORECA-EQUIPMENT
(24th – 27th of March)

12th International Wine Fair BEOWINE
(25th– 26th of March)

Most significant tourist event in the country and region of Southeastern Europe – the 43rd International Belgrade Tourism Fair, in its new edition will provide the best insight in the current state of tourism and open up new perspectives in the development of the tourism industry.

The Fair with its long tradition, is one of the key initiators of the economy of Serbia as whole, the symbol of the tourist presentation for the entire branch and a favorite event of the visitors of the Belgrade Fair, is this year awaited with great impatience.

This event of the highest professional and international reputation will justify the expectations of all participants and visitors and offer an unforgettable tourist fair event.

Most successful among all criteria – quality, content, attraction of participants and visitors, this event will after a one year break will to everyone’s satisfaction connect business and pleasure and strengthen the positive climate in the area of traveling.

Encouraging data for the tourism sector shows that we are again ready to travel, and the Tourism Fair will traditionally start a wave of new energy, establishing of contacts and networking of participants with a goal of accomplishing event better business results.

This years’ event will through offering favorite, but also premier destinations, be directed towards recovery and renewal of the tourist ambiance, as well as the promotion of trends and innovations which will shape the future of the tourist industry.

The slogan of the Tourism Fair “Between mountains and seas”

Best illustrates the comprehensive fair offer and follows the trend of journey lovers, so much that next to traditionally popular sea destinations, summer tourism has been completed by the wishes of people to enjoy mountain tourism, natural beauties, fresh air and numerous cultural, gastronomical and active tours, as well.

Exclusive fair prices, first minute offers and packages with lots of benefits

The visitors will have an opportunity to choose travels based on their affinities: family trips, far away exotic destination, travel for young people, city break, rest and recovery in spas, spa weekends in the mountains, eco and active tourism, congress events…

Countries participating in the 43rd Tourism Fair

Countries presenting themselves at the fair are: Greece, Turkey, Montenegro, Tunisia, Egypt, Bosnia & Herzegovina, Bulgaria, North Macedonia, Romania, Hungary, Slovakia, Maldives, and individually exhibitors from Albania, Croatia and Slovenia will perform.

For the first time this year visitors 3 new, and globally popular destinations will be presented: exotic Malaysia and Democratic Republic Sao Tome and Principe, which is made up of two islands in the Gulf of Guinea in central Africa, and Angola, a great destination for lovers of long sandy beaches.

Over 40 domestic tour-operators participates in the Tourism Fair

Domestic travel agencies performing at the Fair: Kontiki, Big Blue, Wayout, Astra Travel, Odeon, Allegra Krstarenja, Belvi, Ponte, Robinson, Plana Tours, Mediteraneo Holidays, Grand, Euroturs, Fibula, Supernova Travel, Nitravel, Sabra and other. Because of increased interest, registration are still ongoing.

Tourism of Serbia

Serbia has through the years positioned itself as a favorite and unavoidable destination in this part of Europe, with a constant growth of overnight stays and visits. The various content for vacation, fun, recovery, sport, recreation, adventure… a famous gastronomy and hospitality, are among the reasons why people from all over the world enjoy being guests in Serbia, but also domestic tourist who frequently choose their own country as a vacation destination.

Thanks to tourist vouchers provided by the Government of Serbia for stay in domestic tourist centers this year as well, domestic tourism will be additionally encouraged.

In Hall 4 of the Belgrade Fair this year as well at the Tourism Fair Tourist Organization of Serbia, Tourist Organization of Belgrade and many other local and regional tourist organization will present themselves from all parts of Serbia.

Tourist Organization of Serbia: “Experience! Serbia.”

Tourist Organization of Serbia presents itself at this years’ International Tourism Fair in Belgrade under the slogan “Experience! Serbia.” which also presents the new brand of Serbia as a tourist destination. It is necessary to experience Serbia in order to feel the entire spirit of its culture, tradition, history, nature and people.

During the duration of the fair a new logotype of the organization will be presented, as well as the following new brand. Each of the products will have its recognizable color, and in total will create a new visual identity of contrast. On the space of about 200 square meters all visitors will be welcomed by attractive offers, with lots of information and content.

Tourist Organization of Belgrade

Tourist Organization of Belgrade will present Belgrade at the fair as an attractive, urban and wanted destination for guests from the country and the world, with a special focus on new content which will be popular in this season. The visitors will get acquainted with the new promotional campaign for 2022 and watch the premiere of the series of new tourist films regarding most significant tourist attractions of the capital, culture, history and the local way of living. The visitors of the stand TOB will get acquainted with the tourist offer of all 17 Municipalities of Belgrade, a rich calendar of this years’ events and will have an opportunity to participate in the prize game “How much do you know Belgrade” and win tourist tours.

At the Tourism Fair, one of the new, unique events which affirms tourism, primarily cycling tourism, will be presented – Tour De Fruska. The first international hybrid event of recreational e-cycling in Serbia divided in three categories connects sport, tourism and economy and will contribute to an even better positioning of Fruska Gora on the tourist market. During the fair all details regarding the event the visitors may receive at the stand of the Secretariat for Economy and Tourism AP Vojvodina in Hall 1.

The Fairs’ symbol Serbia creates this year as well

„Serbia creates” is a national platform, which creates the national brand of modern Serbia, founded on the initiative of the Prime Minister of the Government of the Republic of Serbia Ana Brnabic, relying primarily on the internationally recognized, talented and exceptional individuals, which inspire with their achievements, innovations and creative ideas. Activities in focus are creativity and innovation which encourage cultural, artistic, tourist and commercial connection.

B2B business portal and a large number of professional tourist representatives – this year at the Tourism

The Belgrade Fair has at this years’ event as well continued with the program of organized customer bringing.

In cooperation with the business partners of the Tourism Fair, Chamber of Commerce of Serbia and the European network of Entrepreneurship, this year continues to work on the B2B program. In a special area “B2B Meetings” (Hall 1) thanks to the B2B business portal, intended for registration of both exhibitors and business visitors, a large number of meetings will be held. It’s expected that this segment be as attractive as in 2020, when over 300 meetings were held during the first two business days of the fair.

As an unavoidable starting point for the new tourist year, for which large expectations are in order, the Belgrade Tourism Fair remains an important reference of tourism representation in the region. With the standard high professional levels in organization and business, satisfying needs of all participants and exhibitors, the fair is ready to attract and welcome its loyal visitors.

The Tourism Fair with following events is an opportunity for meetings of business people in tourist, hotel and catering business, for visitors a possibility for exclusive fair benefits for travel and vacation but also a tasting of the finest wines, rakias and gastronomical specialties of this area.

Welcome to the Tourism Fair!

Working hours of the Fair:
THU-SAT, 24th – 26th of March : 10:00 – 19:00
SUN, 27th of March: 10:00 – 18:00

Tickets: The price of a single ticket is 400 RSD, group ticket 300RSD, group ticket for students 300RSD.
Family ticket: 800,00 RSD
Business ticket with the benefits package: 2.000 RSD
On Saturday and Sunday, the 26th and 27th of March, for students of vocational high-schools in tourism-catering service, the entry for the fair is free, with a certified list of students provided by the school.

Parking: 150 RSD per hour

Journalist accreditation:
A request for a journalist accreditation send to the e mail press@sajam.rs

Media partner of the event: Rusian Travel Digest, Travel Daily News, Place2Go, Caffe Montenegro, Tourism-InSider, Turizmcinin gazetesi, TU Magazin, Kongresni turizam, Turistički svet, Srbija koju volim, Stylers, Adria Media Group, Color Press Group, Furaj.ba, Turistička prizma, TripinSrbija, Lutajući putnik, Events in Serbia, SAT Media Group, Turizam TV.

Hotel partners: Hotel Mona Plaza, Hotel Nobel

PRESS Beogradskog sajma press@sajam.rs