Zaovine Lake on the Tara mountain, photo Dragan Bosnić

Tourist organization of Serbia represents itself at this years’ International Tourism Fair in Belgrade under the slogan “Experience! SERBIA.” which also represents the new brand of Serbia as a tourist destination. It is necessary to experience Serbia, in order to feel the entire spirit of its culture, tradition, history, nature and people.

During the duration of the fair, a new logotype of the organization will be presented, as well as the products following the new brand. Each of the products will have its recognizable color, and in total to create a new visual identity of contrast. The new brand on one hand carries something personal, spontaneous and dynamic, and on the other hand shows stability, reliability and tradition of Serbia as a destination.

At the space of around 200 square meters all visitors will be welcomed by interesting and attractive exhibits, with lots of information and content.

Welcome to the presentation of the Tourist organization of Serbia – “Experience! SERBIA.”

Golubac Fortress, photo Branko Jovanović