Dear Partner and Exhibitor,

It is with great pleasure that we invite you to participate as an exhibitor at the 22^nd International Fair of Hotel and Catering Equipment HoReCa-EQUIPMENT, which will take place from February 25^th to 28^th, 2027, at the Belgrade Fair.

Traditionally held parallel with the International Tourism Fair, HoReCa-EQUIPMENT serves as the definitive gathering hub for manufacturers, distributors, and service providers in the hotel and hospitality sector. Year after year, the event continues to attract an expanding network of exhibitors, industry visitors and trade professionals, as well as key decision-makers from both regional and international markets.

Over the course of four dynamic fair days, owners and managers of hotels, restaurants, cafes, bars, and hospitality executives will connect with companies offering cutting-edge solutions designed for business enhancement in the HoReCa sector. Exhibiting provides an unmatched opportunity to showcase products and services, establish new business contacts, and become acquainted with the latest market trends and technological innovations.

The success of our previous edition of the International Tourism Fair and the International Fair of Hotel and Catering Equipment HoReCa-EQUIPMENT underscored the immense value of co-locating these two premier events. Together, they establish this joint exhibition as the region’s leading platform for connecting participants in the fields of tourism, hotel management, and hospitality:

• more than 350 exhibitors from 18 countries;
• over 30,000 business and professional visitors;
• more than 500 organized B2B meetings, realized in cooperation with the Chamber of Commerce and Industry of Serbia, the Belgrade Fair, and the European Enterprise Network;
• more than 2,500 business meetings at exhibitor stands and in the Business Lounge.

Why exhibit?

• Position your products and services directly in front of a highly targeted commercial audience and increase your brand recognition.
• Establish new business contacts with potential partners, buyers, and investors through structured B2B meetings and direct networking and discussions.
• Expand your business by exploring new markets and opportunities, discover lucrative distribution channels and start new partnerships.
• Stay ahead of modern trends through a premium program of expert presentations, workshops, and panel discussions dedicated to the development of tourism, hotel management, and hospitality.

Who will visit the fair?

• manufacturers, distributors, and suppliers of hotel and catering equipment;
• owners and managers of hotels, restaurants, cafes, and other hospitality establishments;
• companies providing services for the HoReCa sector;
• IT companies and providers of digital and technological solutions for hospitality;
• representatives of the tourism industry, institutions, and business organizations;

To register and find more information about our tailored exhibitor packages, please visit the official website of the Belgrade Fair or contact our team directly via e-mail: turizam@sajam.rs.

The priority application deadline is November 16th, 2026.

Please note that premium exhibition spaces are limited. Securing your registration and a timely application ensures a highly visible, representative position within the exhibition halls.

We invite you to become a part of the largest regional gathering of professionals in the field of hotel management and hospitality, present your offer, establish new business partnerships, and drive your business growth forward.

We look forward to your participation and to successfully creating another edition of the International Fair of Hotel and Catering Equipment HoReCa-EQUIPMENT 2027 together.

Sincerely,
International HoReCa EQUIPMENT Fair
Belgrade Fair
E-mail: turizam@sajam.rs