Dear Partners and Industry Colleagues,

It is with great pleasure that we invite you to participate in the 48th International Tourism Fair, which will be held at the Belgrade Fair from February 25 to 28, 2027.

For decades, the International Tourism Fair in Belgrade has represented the most significant meeting point for the tourism economy in the region and one of the leading business events in Southeast Europe. This prestigious event offers an unparalleled stage to spotlight your destinations, promote your products and services, establish new business contacts, strengthen existing partnerships, and familiarize yourself with the latest trends shaping the modern tourism industry.

Over the course of the four-day event, Belgrade becomes the definitive hub for the regional travel sector and hospitality market, gathering national tourism organizations, travel agencies, tour operators, hoteliers, airlines, transport companies, representatives of the congress industry, technology companies, investors, and thousands of professional and individual visitors from the country and abroad.

The Fair provides an exceptional platform for presenting the tourism offer, developing business cooperation, promoting new products and services, as well as direct communication with partners and end users.

Running alongside the main exhibition, the International Fair of Hotel and Catering Equipment (HORECA-EQUIPMENT) serves as the premier showcase for the hospitality sector. This combined platform seamlessly unites the entire tourism and hospitality industry into a single venue, unlocking vital opportunities for business expansion, investment, and strategic global partnerships.

The exhibition program includes:

  • Travel agencies and tour operators;
  • Hotels and other accommodation capacities;
  • Airlines and other transport companies;
  • Organizers of congress and business tourism;
  • National, regional, and local tourism organizations;
  • IT companies and providers of digital solutions for tourism;
  • Wellness and spa centers, campsites, marinas, tourist attractions, and other participants in the tourism economy.

Why should you be an exhibitor?

Present your offer

Promote destinations, arrangements, accommodation capacities, products, and services in front of tens of thousands of visitors and improve your brand recognition.

Connect with key partners

Take advantage of organized B2B meetings and numerous networking opportunities with domestic and international partners, buyers, and investors.

Stay up to date with trends

Participate in panel discussions, professional conferences, and presentations dedicated to innovation, digitalization, sustainable development, and the future of tourism.

Open new markets

Find new business partners, contract cooperation, present your products, and expand your presence in the regional and international market.

Results of the previous edition

The previous edition of the International Tourism Fair and the International Fair of Hotel and Catering Equipment HORECA-EQUIPMENT once again confirmed the importance of holding these two events jointly, which together represent the leading regional business platform for connecting participants from the fields of tourism, hotel management, and catering.

The results speak for themselves:

  • More than 350 exhibitors from 18 countries;
  • Over 30,000 business and professional visitors;
  • More than 500 organized B2B meetings, realized in cooperation with the Chamber of Commerce and Industry of Serbia, the Belgrade Fair, and the European Enterprise Network;
  • More than 2,500 business meetings at the exhibition stands and in the Business Lounge.

How to apply?

For application and more information about exhibition packages, please contact us via email at turizam@sajam.rs.

The deadline for application and allocation of exhibition space is November 16, 2026.

We invite you to become a part of the 48th International Tourism Fair and, together with us, contribute to creating new business opportunities, exchanging knowledge, and strengthening the tourism economy. Be among the exhibitors at the signature event that has served as a premier forum for professionals, innovations, and new ideas in tourism for almost half a century.

We look forward to welcoming you to Belgrade and developing a highly successful collaboration.

Sincerely,
International Tourism Fair

Belgrade Fair
E-mail: turizam@sajam.rs
+381 11 2655 206, +381 11 2655 307, +381 11 2655 521