Dear exhibitors,

It is with great pleasure that we invite you to participate in the upcoming 47th International Tourism Fair, which will be held at the Belgrade Fair from 19th to 22nd February 2026.

This prestigious event represents a unique annual opportunity to promote your services and destinations, to present innovations in your work at a traditional place that is the center of the tourist industry and the launch of the latest trends in domestic and world tourism.

The International Tourism Fair in Belgrade is one of the most important events of its kind in the region and beyond. By gathering numerous exhibitors, professionals and experts from all fields of tourism and visitors – lovers of travel, who come from all over the world, the fair days result in the exchange of ideas, experiences and the creation of new business opportunities.

The Tourism Fair provides a perfect platform for the promotion of destinations, hotel capacities, travel agencies, airlines and many other segments of the tourism industry.

Along with the accompanying event, the International Fair of Hotel and Catering Equipment HORECA-EQUIPMENT, this major event provides an overview of the entire tourism and hospitality industry and opens new perspectives in the development of the tourism business.

The exhibition program of the Tourism Fair offers the best from various tourism sectors, including:

  • Travel agencies and operators
  • Hotels and accommodation facilities
  • Airlines and other carriers
  • Agencies for congress and business tourism
  • National and regional tourist organizations
  • IT companies and providers of technological solutions in tourism

What can you expect?

  1. Promotion of services, destinations and products: Present your services, destinations, travel programs and products to a wide audience and increase the visibility of your company/brand.
  2. B2B meetings and networking: Take advantage of the opportunity to network with key players in the industry, including potential partners and clients.
  3. Panel discussions and workshops: Attend inspiring lectures and workshops that will provide you with insight into the latest trends and technologies in tourism.
  4. Business opportunities and new markets: Discover new business opportunities and markets, conclude contracts, market your arrangements and accommodation capacities and improve your business.

* Last year’s 46th International Tourism Fair met the expectations of visitors, participants, and numerous tourism professionals, and signaled the beginning of a new era in tourism development. Under the slogan “One Ticket – Countless Worlds”, more than 400 exhibitors, travel agencies, organizations, and hotels from over 30 countries took part. Italy was presented as the partner country. Estonia participated at the fair for the first time, while Cyprus and Macedonia returned after a short break. The event recorded a record number of business meetings in the B2B program, held during the first two days of the fair in the specially designed B2B Meetings Room in Hall 1. When adding the meetings held at exhibitors’ stands and in the Business Lounge, the total amounted to more than 2,000 business meetings. In addition, over 500 meetings were organized in cooperation with the Serbian Chamber of Commerce, Belgrade Fair, and the European Enterprise Network. This program attracted a large number of participants from different sectors of tourism, and the outstanding result is a strong indicator of the potential for further development of cooperation and partnerships in the tourism sector. Together with business guests, a total of almost 50,000 visitors took part in the event.

How to register for the Tourism Fair 2026?

For registration and more information about exhibition packages, please visit our official website or contact us via e-mail turizam@sajam.rs.

The final deadline for applications and the allocation of the remaining available space is 01 December 2025.

The number of exhibitor places is limited, and early registration ensures your participation and chances for a representative exhibition space in the desired hall of the Belgrade Fair.

Join us and become a part of the upcoming 47th International Tourism Fair, which has for decades nurtured a world-class image also by visitors of one of the most visited and loved fairs in our region.

We look forward to your arrival and joint success at the upcoming International Tourism Fair in Belgrade!

Best regards,
International Tourism Fair

Belgrade Fair
E-mail: turizam@sajam.rs
+381 11 2655 866, +381 11 2655 305, +381 11 2655 206