February 23, 12.30 – 1.30 p.m.
Small Conference Hall, Hall 4, Belgrade Fair

Facing up the unprecedented crisis and uncertainty in global economics and international tourism requires rethinking from stakeholders from the entire tourism ecosystem. The old models of destination marketing and management require a transformation toward a more sustainable environmental, economic, and social recovery. This lecture will guide you through different possibilities and give you an idea how destinations can leverage their influence for sustainable development and seize the opportunity to accelerate transformation.

Support: Belgrade Tourism Fair

Dusan Borovcanin is the CEO of the Serbia Convention Bureau (Tourism Organisation of Serbia) and the Vice-dean at the Faculty of Tourism and Hospitality Management at Singidunum University in Belgrade. In 2022 he was elected as the visiting professor at the University of Strasbourg, EM Business School in France. He served as a project manager in the bid dossier preparation of the EXPO 2027 Belgrade candidacy. He received “The meeting star” award as the most influential destination representative by Kongress Magazine in 2021 and 2022. As a professor, he is currently serving as a member of the editorial board for the SCOPUS indexed journal “Academica Turistica – Tourism and Innovation journal” and “International Journal of Business Events and Legacies”. His professional background includes working in some of the largest hotel chains and a regional hotel management company. He speaks fluently French, English, and Italian Dusan is passionate about tourism, hospitality and sports. He is a proud marathon finisher and a recreational tennis player.